France Télévisions has reported record-breaking digital and broadcast engagement figures for its coverage of the 2025 Roland-Garros tournament, thanks to a bold new three-pillar strategy powered by Wildmoka, a Backlight solution. This innovative digital transformation enabled France’s leading public broadcaster to reach more viewers than ever — especially among younger audiences — while maintaining editorial quality and operational efficiency.

A 3-pillar digital strategy powered by Wildmoka

To meet these goals, France Télévisions deployed Wildmoka’s cloud-based solutions across three fronts:

1. Multi-court livestreaming 
   Using Wildmoka Live Studio, all 16 courts were streamed simultaneously à la carte, letting fans watch any match, any time, on any device—with personalized commentary and graphics.

    

2. Real-time clipping and social publishing 
   Wildmoka Clip Studio enabled instant creation of highlights, recaps, and best-point compilations, published across france.tv and social channels in real time. 

   
   

3. A 24/7 interactive digital channel 
   The new france.tv Roland-Garros digital channel, built with Wildmoka Channel Studio, featured exclusive second-screen content, behind-the-scenes footage, influencer commentary, and live chat—resembling the interactivity of Twitch.

For more information, please visit - https://www.backlight.co/resource/france-televisions-hits-record-digital-engagement