• Scales across newsrooms, studios, and global media networks via open, hybrid cloud architecture – connecting people, systems and content from creation to monetization

• Fingerprints and tracks every asset within the Avid ecosystem to unlock insight, efficiency, and ROI

• Streamlines operations through deep integration with Avid solutions and third-party tools  

Avid® announced the introduction of Avid Content Core, a groundbreaking content data platform that will redefine how media is created, managed, and monetized. The data-driven content platform, which empowers postproduction teams to realign so they can produce and publish content more efficiently. Avid Content Core is the industry’s first true cloud-native production platform that unifies asset identity, ingest, storage, metadata, orchestration, and rights information into a single intelligent layer.

For more information, please visit - https://www.avid.com/press-room/2025/09/avid-unveils-avid-content-core-unified-content-data-platform-for-news-and-entertainment